The newly introduced “Mercedes-Benz E-Class hybrid” is also called double-green car. The E300 diesel hybrid is called by Mercedes-Benz “world’s No.1 fuel-economy luxury car”. The gasoline version E400 hybrid will first marketed in USA and then to domestic market of Japan. Although the price of the E-Class hybrid model has not announced yet, but it seems the price will be little higher than expected, despite the Mercedes-Benz wants to keep the price lower than BMW Japan cars marketing in domestic. The diesel-hybrid version is expected a fuel-efficiency 19 kilometers per liter, while the gasoline-hybrid E400 Hybrid will get 11.5 kilometers per liter. The E300 will be available in sedan and also station wagon versions. While the E-Class hybrid will be produced in sedan only.
Since Mercedes-Benz Company has tough competition with Japanese new car manufacturers in Japan’s domestic market, they have to produce something special to capture the whole Japanese market which is now turning to Hybrid cars. That’s why the Mercedes is making green cars cooler, and cool cars greener, to cover upper-class Japanese buyers. Since Japanese upper calss has enough budget to buy a luxury car like E-Hybrid, the company is planning to sell maximum units in terms of quantity in the year 2012.